H2e Marketing Dictionary | Responsive Google Display Ads
My Definition
Google responsive display ads are incredibly versatile, but still pretty new. They allow you to customize ads for use on the Display Network. They can be used in display campaigns and smart display campaigns. Google uses its information about the potential customer to decide which headlines, images, etc. to display to your customer. You're using the power of Google's machine learning to decide which headline and text as well as which image to serve up to your potential customer. It can be a great way to get new traffic to your site fast!
About Responsive Display Ads (Direct From Google)
Responsive display ads are replacing responsive ads as the default ad type for the Display Network. They can be used in standard Display campaigns as well as Smart Display campaigns. To create a responsive display ad, upload your assets (images, headlines, logos, videos, and descriptions), and Google will automatically generate ads to be shown on the Google Display Network.
Benefits
Optimize your ads: When you create a responsive display ad by uploading different assets into Google Ads, Google uses a machine learning model to determine the optimal combination of assets for each ad slot based on predictions built from your performance history.
Broader reach: Multiple assets can be uploaded per asset type (for example, multiple headlines, logos, videos, and images). The ads that Google assembles automatically adjust their size, appearance, and format to fit just about any available ad space. For example, a responsive display ad might show as a native banner ad on one site and a dynamic text ad on another.
Add videos to your responsive display ads to help maximize your reach on the Display Network. Your videos will be shown instead of images whenever Google Ads determine videos could drive better performance for you.
Save time: Using responsive display ads, you can reduce your overhead for managing ad portfolios within ad groups and campaigns, and dedicate more time to performance improvement. For instructions, jump to Create a responsive display ad.
Can be used with dynamic remarketing: You can make your responsive display ads support dynamic remarketing by attaching a feed to your campaigns. Responsive ads show personalized content to customers from a feed you control and add to your campaign. If you add a feed to your campaign, your ads will show in both dynamic and static formats. Learn more about creating feeds for your responsive display ads.