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SUPER SIMPLE WAY TO KEEP FACEBOOK AD COSTS LOW
Keeping ad costs low is pretty darn simple, but many overlook it. There is a little known secret that marketers often forget. Spending less per day Means LOWER AD COSTS. That is it. Whether you have a big budget or a small one, spend under $20 per day per state. What you're going to want to do is just not spend a ton per ad, per day. So if you're boosting posts or running straight up ads out of Facebook ads manager you're going to want to keep your overall daily budget low to ensure ad cost per click, likes and engagement all stay low.
The Facebook Strategy Step By Step Plan
What I'd like to give you today is a good starter step-by-step plan for Facebook ads. I use this method with almost all of my clients. Especially those who are starting out on a small budget. I recommend you follow these steps if you are trying to gain followers to your Facebook page. If you try to shortcut this method you'll often end up paying much more per click than you should. You'll also start to see your results drop off over time; this means you'll need to pay more and more each week to try and sustain the same...